Is this an important story?

News is what you don’t want others to hear about you – the rest is advertising

Is the Government involved?
Will the issue be seen as having wide public impact?
Did the media cover the original activity as a news event?
Does the story have tear-jerker potential (emotion)?
Is there a party that could benefit from exposure?
Will the issue fit into a broader social trend?
Is there a significant amount of money involved?
Is there a well known person involved?
Does the issue run counter to commonly held beliefs?
A combination of any of these points means the story has front page potential
Is this an important story that will attract wide media attention? 

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